Amaro

Art direction and brand positioning for a healthy food brand, Amaro. The brand imagery is unhurried, fresh and warm. It is reflective of simple pleasures in life. At the same time it urges you to stop for a second and enjoy the moment. It also glorifies those small but spectacular details that we miss in our daily life due to inundating information and over consumption. We bring to life, the ingredients, textures, people and philosophy of AMARO.

We created a unique design language by drawing simple shapes from the ingredients such as almonds, cashew, blueberries, peanuts etc. to create interesting compositions.