ARATA
Art direction and conceptualisation for a skincare brand, Arata. The imagery is bold, bright,
irresistible and sensory delight. It will make you want to touch, feel, eat, smell (and eventually buy).
It also glorifies those small but spectacular details that we miss in our daily life due to
inundating information and over consumption. We bring to life, the ingredients, textures,
people and philosophy of ARATA.