Arata
Brand communication for a new-age wellness brand.
Our bodies, in their primary form, were not supposed to take the pressures and stresses of the hypermodern life. In 2019, we are all over competitive, over ambitious, overworked, and hence over exhausted, burnt out. Despite our best efforts, our inability to cope up with the pace of the supremely demanding lives that we only have created for ourselves has led to an unavoidable toxicity. ARATA’s interpretation of slow living in the 21st century is not about the retired life, nor about giving up on your big dreams. It is simply about conscious living.
