K-POP Collection
Introducing India's first-ever eyewear collection inspired by the vibrant world of K-pop! We're thrilled to unveil a groundbreaking Artificial Intelligence campaign that infuses the essence of K-pop into eyewear. We started this project as fans of the culture and it became a true reflection of our imagination. What began as a passion project driven by our love for the culture has transformed into a genuine expression of our creative imagination. Our goal was to create a contemporary design approach that speaks visually, bursting with vivid colors and featuring flamboyant and glamorous characters, each brimming with their own unique personality.
Our journey took us into new and exciting territory. We used a mix of engaging prompts to spark our creative process, seamlessly blending 3D elements, captivating videos, and image manipulation to shape this campaign. The end result is a perfect fusion of AI-driven innovation and human creativity, showcasing the seamless harmony between technology and artistic skill.
K-POP CHARACTERS
We started researching on how our AI generated characters should look. We looked at many K-POP bands (such as Aespa, Blackpink, BTS etc) and their culture to draw inspiration. They’re known to have a glamorous and flamboyant sense of fashion and style. Many of them now have their own fashion labels. They are known to mix luxury with streetwear and wear styles inspired by different decades.
We created a backstory about these characters on paper which became a starting point for us. For example: Lyla was created keeping her story in mind. She’s bold and fierce, big Beyonce fan, she’s a vocal diva, a cat mom, an animal lover and a powerhouse! Hence the dazzling metallic outfit. Similarly, for other characters we wanted to match the look to who they really are and much more. They had to look inspirational and stunning!
Valentine is an ultimate heartthrob. We had to ensure his character needed to bring that out. His look had to be effortless yet charming. He’s a style icon, we wanted him to look soft, enigmatic and mysterious. For Dawn, we wanted a slightly futuristic and adventurous look. She’s got the moves, we wanted to bring out the innocence of this character along with some sass! Jjang, the rapper was created keeping rock meets cyberpunk vibe! We gave him oversized metallic jackets to keep up with his swag. For every character, we had to ensure the prompts were thought through. We wanted them to be a part of the same world in spite of having such different personalities. They had to look modern, opulent and delicious.
CHARACTER CARDS
We wanted to introduce our AI generated characters in an engaging way. We created character cards to introduce our characters and launch our new eyewear collection.
SOCIAL & DIGITAL CREATIVES
VIDEOS