Revamping retro hits from the archives to create new-age frames. This collection is for the cool kids/gang who like to keep it hip. The all-star eyewear dials up the drama and adds playfulness into the everyday. The idea behind the art direction for this campaign was to create imagery that could encapsulate the essence of young people going about town doing their thing, hanging with friends, going for the movies etc. Basically capturing their everyday in a fun easy way.